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The idea for Flocabulary first came to founder / lyricist Blake Harrison in high school.  A good student who still struggled to memorize facts for tests, he wondered why it was so easy to remember lines to his favorite rap songs, but so difficult to memorize academic information.  Blake realized that if a rapper released an album that defined SAT vocab words, students would have a fun and effective way to study for the SAT.  After studying English at the University of Pennsylvania and working on his rapping at parties, gatherings and open mics around Philadelphia, Blake moved out to San Francisco.  In San Francisco, he met Alex Rappaport, a talented musician and producer.