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OK Go (Uncredited)

OK Go

In the year since EMI issued OK Go’s acclaimed third album, Of the Blue Colour of the Sky, the Los Angeles quartet has gone from being a rare young light on a major label to arguably the world’s most bleeding-edge independent outfit. You probably know the bit about the treadmills by now (if not, you can watch it on YouTube, a Grammy-winning video with more than 50 million views), but one can authoritatively say that those trusty treadmills shot the band into both better health and a technicolor zone beyond the hoary indie-versus-major debate.   Billboard called them “trailblazing,” the head of Apple’s marketing said they were “the first post-internet band, the first band to use the internet as a medium of art, not just commerce.

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Watch Past Performances

Millennium Stage 14th Anniversary: OK Go / Pomplamoose 6/23/11: Millennium Stage 14th Anniversary: OK Go / Pomplamoose
This performance is not available for viewing.

OK Go’s Grammy-winning video for “Here It Goes Again,” featuring an elaborately choreographed routine on treadmills, was viewed by more than one million people on YouTube in the first six days and has since been viewed more than 50 million times. Pomplamoose is the musical duo--Jack Conte and Nataly Dawn--whose viral covers on YouTube have netted them Internet fame, a record deal, and more.

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