Forbes Magazine recently named Russell Simmons one of “Hollywood’s Most Influential Celebrities.” USA Today named Russell Simmons one of the “Top 25 Most Influential People of the Past 25 Years,” calling him a “hip-hop pioneer” for his groundbreaking vision that has influenced music, fashion, finance, the jewelry industry, television, and film, as well as the face of modern philanthropy. From creating his s inal Def Jam Recordings in 1984, to his fashion industry changing brands, including Phat Farm in 1992, Baby Phat in 2001, and current men's lifestyle brand Argyleculture, to the founding of UniRush in 2003 providing instant access to a set of basic financial services for more than 48 million Americans who could not previously establish traditional banking relationships, to the 2007 publishing of his New York Times best-seller Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success, to founding GlobalGrind.com, the leading online destination for celebrity entertainment, music, culture, and politics for the new, post-racial America and his latest New York Times bestseller SUPER RICH: A Guide To Having It All, Russell is recognized globally for his influence and entrepreneurial approach to both business and philanthropy. With many decades of successes behind him, Russell recently announced the launch of three new ventures: his original content YouTube channel, All Def Digital (http://cts.businesswire.com/ct/CT?id=smartlink url=http%3A%2F%2Fwww.YouTube.com%2FAllDefDigital esheet=50691524 newsit id=20130814006290 lan=en-US anchor=www.YouTube.com%2FAllDefDigital index=2 md5=6c948ff764491732a05c5c7953e534f4" target=_blank>www.YouTube.com/AllDefDigital), a destination for cutting-edge urban music, comedy, and spoken word programming; All Def Music, a next generation music label in partnership with Universal Music Group and created to sign, develop, and promote artists on YouTube; and the recently formed NARRATIVE, a marketing, entertainment, and technology agency focused on developing cross-platform, story-led experiences, and solutions foR&Brands. ploying a blend of strategy, creative innovation, product development, and cultural expertise across key platforms. Giving back is of primary importance to him in all aspects of life and as Chairman and CEO of Rush Communications he has consistently leveraged his influence in the recording industry, fashion, television, financial services, and jewelry sectors to give back. A devoted yogi, Russell also leads the non-profit division of his pire, Rush Community Affairs, and its ongoing commitment to powering at-risk youth through education, the arts, social engagement, and promoting racial harmony and strengthening inter-group relations. Russell is a native New Yorker who attended City College of New York. His latest book, Success Through Stillness: Meditation Made Simple (Gotham Books) was recently named a New York Times best-seller. Russell has two daughters, Ming Lee and Aoki Lee.