Thank you for your interest in the DeVos Institute's Board Development Intensive. As you may have read, the DeVos Institute will transfer its offices and activities to the University of Maryland effective September 1, 2014. The move enables the Institute to expand its global training and consulting programs, enhance its fellowships for North American and international arts managers within the context of a major educational institution, and create a Master's program that leverages both University and Institute resources. You can read more about this transition in the Washington Post article from November 20, 2013 .

Due to the transition, the DeVos Institute's annual Board Development Intensive has been postponed to the spring of 2015, in partnership with the University of Maryland. If you would like to be notified when details are made available, please email us at

About the Board Development Intensive

Leaders join boards with the best of intentions: to support and participate in the production of art that serves, elevates, and inspires. Successful collaboration with talented artists, educators, and staff is exhilarating; all board members want to be part of a winning enterprise, to propel a growing family of supporters, and to help fuel a flourishing vision.

All too often, however, board membership can be confusing, dull, or even contentious. Board members can grow disenchanted over time and begin to ask questions such as:

Wasn't this supposed to be fun?

How can we get back on track?

How can we be more productive?

And, who should be doing what to ensure we continue to succeed?

The not-for-profit world has its own rules, politics, and requirements for success. Even for stable organizations, finding new board members and securing precious resources are harder than ever. If staff or board responsibilities and expectations are unclear, misunderstanding or stagnation can follow.

The economy has hurt us all; in many organizations, cash, not art, now drives the conversation.

The DeVos Institute of Arts Management at the Kennedy Center has designed this Intensive for staff and board members to help put joy, vision, and sustainability back at the center of the conversation.

Led by Michael M. Kaiser, President of the John F. Kennedy Center for the Performing Arts, the Intensive covers:
  • Building and Maintaining Healthy Arts Organizations
  • Effective Fundraising for Board Members
  • The Importance of Long-Term Artistic Planning
  • Building Institutional Visibility
  • Supporting High-Impact Marketing Campaigns
  • Financial Analysis for Board Members
  • Hiring Effective Executive Leadership

About the DeVos Institute of Arts Management

As one of the largest, busiest performing arts centers in the world, the Kennedy Center and its leadership have developed extensive expertise in strategic planning, artistic planning, board management, marketing, fundraising, and financial management.

Founded in 2001 by Kennedy Center President Michael M. Kaiser, the DeVos Institute of Arts Management leverages this expertise to train, support, and empower arts managers and their boards locally, nationally, and internationally.

Since its inception, the DeVos Institute has advised thousands of individuals, organizations, governments, and foundations throughout the United States and in over 80 countries on six continents.

The Institute operates on the premise that while, as a culture, we spend heavily to encourage artistic talent, too little is spent to train the managers and boards who keep those artists at work. In areas hard hit by the global economic downturn, this need is especially urgent and is amplified by the rapid technological and cultural change affecting arts businesses around the world.

To address this gap, the DeVos Institute partners with public and private leadership in critical arts communities worldwide to provide training and support for the arts entrepreneurs of today and tomorrow.

For more information about the DeVos Institute, please visit:

Presenter Bios

Picture of Brett Egan

Brett Egan

Brett Egan leads the DeVos Institute of Arts Management’s team of consultants and instructors in projects on six continents, advising organizations and executives in every arts industry on a range of short-and long-term concerns, including strategic planning, artistic planning, marketing, human resource development, and fundraising.

From September 2011 through December 2012, Egan served as Interim CEO of the Royal Opera House Muscat (Oman), working closely with Omani leadership to provide policy, program, and human resource development for this first-of-its-kind institution on the Arabian Peninsula. Arriving only weeks before the official opening, Mr. Egan led the organization through a successful first season with performances by international icons in opera, music, and ballet, including Zeffirelli’s Turandot, regional premieres by the American Ballet Theatre and Teatro La Scala Ballet, and the world premiere of a new Carmen commissioned and produced by the Opera House. The highly acclaimed inaugural season hosted tens of thousands of Omanis and expatriates with an average capacity of 92% seats sold, and supported the launch of a substantial new program in arts education and outreach for children and adults.

During the same period, Egan led two US-based, national capacity building initiatives in partnership with the Ford Foundation for organizations re-thinking their use of space; regional capacity building programs in six American cities including Miami, Detroit, New York, and Chicago; a year-long national training program in Ireland for fifteen leading cultural organizations; International Fellowships at the Kennedy Center for nearly 70 arts managers from over 40 countries; an annual, nine-month fellowship for 10 mid-career arts executives; strategic planning consultancies with performing and visual arts organizations from Anchorage to Fort Worth to New York City. This work continues today.

In 2011, Egan co-authored The Cycle: Planning for Success in the Arts with Kennedy Center President Michael M. Kaiser, which has been translated into Arabic, Czech, Mandarin, Portuguese, Russian, Ukrainian, and Vietnamese.

From 2006 to 2009, Egan served as Executive Director of the New York City-based modern dance company, Shen Wei Dance Arts, which toured an average of 22 cities each year, and was a Kennedy Center resident company, a Park Avenue Armory resident company, and a principal contributor to the 2008 Olympic Opening Ceremonies in Beijing. Prior to 2006, Egan worked in a variety of cultural organizations including Lincoln Center Theater, New York Theater Workshop, the Annie Leibovitz Studio, and Santa Fe Opera, as well as serving as managing producer for the American premiere of Handel’s Siroe (at the Brooklyn Academy of Music) and the world premiere of Vivaldi’s Andromeda Liberata, first at Teatro Ridotto in Venice, then at Carnegie Hall.

Egan graduated magna cum laude from Harvard University with a degree in Cultural and Performance Theory, received the Antarctic Service Medal and a Princess Grace Fellowship (Monaco), and wrote a guide to travel from Mongolia to Moscow on the Trans-Siberian Railroad. Egan grew up in Southern California, where he attended the Orange County High School of the Arts, and currently lives with his wife, a teacher and performer, in Washington, D.C.

Picture of Michael M. Kaiser

Michael M. Kaiser

Michael M. Kaiser has been President of the Kennedy Center since January 2001. He has expanded the educational and artistic programming for the nation’s center for the performing arts, has overseen a major renovation effort of most of the Center’s theaters and has led the country in arts management training.

Signature artistic programs during his tenure have included an unprecedented celebration of the works of Stephen Sondheim; major festivals of the arts of China, Japan, India and the 22 countries in the Arab World; long-term relationships with the Bolshoi Ballet, the Mariinsky Ballet and Opera, New York City Ballet and Alvin Ailey American Dance Theater; festivals of gospel, country, a cappella music and street arts; a celebration of August Wilson’s ten plays presented in sequential order; as well as major revival productions of Ragtime and Follies, both which transferred to Broadway. Mr. Kaiser also works closely with the National Symphony Orchestra’s Music Director Christoph Eschenbach and its Board of Directors on the Orchestra’s performances and outreach programs as well as with Washington National Opera’s leadership on WNO’s performance and educational programs.

In 2001, Mr. Kaiser created the Kennedy Center Arts Management Institute, renamed the DeVos Institute of Arts Management in May 2010 following a $22.5 million commitment from Dick and Betsy DeVos, to provide advanced training for arts administrators at varying stages of development and has created a series of programs to help train others in the field. Since its inception, the DeVos Institute has advised thousands of individuals, organizations, governments, and foundations throughout the United States and in more than 80 countries on six continents. The Institute’s programs include capacity building programs which have served more than 600 organizations in cities across the United States, regional and national initiatives which focus on board development, nine-month and summer fellowships for both American and foreign arts leaders as well as internships and other personalized training tailored to a variety of arts organizations around the world. He has created, a website that provides resources to arts managers around the world.

In February 2009, he created Arts in Crisis: A Kennedy Center Initiative, a program which provided free arts management consulting to non-profit performing arts organizations around the United States. Mr. Kaiser embarked on a national tour for the Arts in Crisis initiative, leading arts management symposia in all 50 states, Puerto Rico, and the District of Columbia through July 2010.

In October 2009, Mr. Kaiser launched Any Given Child, an initiative that works with school systems, local governments, and arts organizations to create localized, long-range arts education plans for students grades K-8 with the goal of ensuring that all young people in the community have access to a complete, affordable arts education.

Mr. Kaiser previously served as the Executive Director of the Royal Opera House, the largest performing arts organization in the United Kingdom. During his tenure with the Royal Opera House, that organization erased its historic accumulated deficit, completed a £214 million redevelopment of the facility, created an endowment fund, and greatly increased its level of support from the private and public sectors.

Prior to joining the Royal Opera House, Mr. Kaiser was Executive Director of American Ballet Theatre. During his three-year tenure at American Ballet Theatre, Mr. Kaiser erased the entire historic accumulated deficit, created a second company, greatly expanded national and international touring activity, substantially increased both contributed and earned income, and built an acclaimed series of education programs.

Mr. Kaiser has also served as Executive Director of the Alvin Ailey American Dance Theater Foundation, the world’s largest modern dance organization. During his tenure, the Ailey Company erased its accumulated deficit, expanded its school, and increased all forms of revenue. He has also served as General Manager of the Kansas City Ballet, where he also erased the company’s deficit.

As an arts management consultant, Mr. Kaiser has advised such institutions as The Jewish Museum, the Market Theatre (Johannesburg), Detroit Symphony, Glimmerglass Opera, New York City Opera, and many others. He also represented the United States on a commission that established the Arts Council of the Republic of South Africa.

Before entering the arts management field, Mr. Kaiser was a management consultant in the corporate sector. In 1985, he sold the consulting firm he founded, Kaiser Associates, which specializes in helping large corporations formulate strategic plans. Among his clients were General Motors, IBM, Corning Glass Works and 50 other major corporations. Kaiser Associates remains a major participant in the strategy-consulting field.

Mr. Kaiser has served as a research economist for Nobel Prize-winning economist, Wassily Leontief, and is the author of six books: Conversation Starters: Arts Management Topics for Today (2011); Leading Roles: 50 Questions Every Arts Board Should Ask (2010); The Art of the Turnaround (2008); Strategic Planning in the Arts: A Practical Guide (1995); Developing Industry Strategies: A Practical Guide of Industry Analysis (1983); and Understanding the Competition: A Practical Guide of Competitive Analysis (1981). He writes a weekly column for the Huffington Post.

Mr. Kaiser received his Master’s degree in management from M.I.T.’s Sloan School of Management and his Bachelor’s degree in economics magna cum laude, from Brandeis University. He has been an Adjunct Professor of Arts Administration at New York University, and a Lecturer at the University of the Witwatersrand in Johannesburg.

He received the Dance Magazine Award in 2001, Capezio Award in 2002, Helen Hayes Washington Post Award for Innovative Leadership in the Theater Community in 2003, the St. Petersburg 300 Medal in 2004, Washingtonian of the Year in 2004, a U.S. Department of State Citation in 2005, the Blacks in Dance Award in 2005, and was the first American to receive China’s “Award for Cultural Exchange” in 2005. He was awarded The Order of the Mexican Eagle in 2006 and was named Impresario of the Year in 2006 by Musical America. In 2009, Mr. Kaiser received the George Peabody Medal for Outstanding Contributions to Music in America and the Kahlil Gibran “Spirit of Humanity” Award from the Arab American Institute Foundation. In March 2011, Georgetown University conferred him with the degree of Doctor of Humane Letters, honoris causa.

David J. Kitto

David J. Kitto is Vice President, Marketing and Sales at the John F. Kennedy Center for the Performing Arts where he oversees the advertising, booking, sales services, marketing departments and retail operations. Mr. Kitto directs the development of marketing strategies and advertising campaigns for the Kennedy Center’s diverse programming, which includes the National Symphony Orchestra, Washington National Opera, Fortas Chamber Music Concerts, jazz, theater, ballet, modern dance, festivals, the Millennium Stage, educational programs, and special presentations reflecting world cultures. While at the Center, he has overseen the marketing campaigns for such comprehensive festivals as the Sondheim Celebration (2002), Festival of China (2005), Shakespeare in Washington (2007), Festival of Japan (2008), Arabesque (2009) and maximum INDIA (2011). Mr. Kitto collaborates with Kennedy Center President Michael M. Kaiser on Kennedy Center Board seminars as well as the Center’s Capacity Building programs. He also teaches an annual course for each season’s DeVos Institute Fellowship Program.

Prior to joining The Kennedy Center, Mr. Kitto served as Marketing Manager at Carnegie Hall in New York City from 1983 until 1991 when he became the Director of Marketing. His areas of responsibility included directing the activities of the marketing and ticket operations department; managing an in-house advertising agency; licensing and product development; developing and launching its website,; serving as executive producer and co-creator of Carnegie Hall’s “American Popular Song Celebration;” supervising the marketing of the Hall’s renovation and reopening (1986), its 1990-1991 Centennial Season, and the launch of the Judy and Arthur Zankel Hall campaign (2000).

Mr. Kitto has served on the faculty of Brooklyn College as an Adjunct Professor, teaching a course entitled “Marketing for the Performing Arts.” In 1995, the college presented him with the college’s Performance Management Award for his outstanding service as a teacher.

Mr. Kitto is a graduate of the University of Michigan with a BA in music and an MA in arts administration. He has served as a marketing consultant to the Orpheus Chamber Orchestra, the Santa Fe Chamber Music Festival, the St. Louis Symphony Orchestra, the Regional Arts Center in Philadelphia, Pennsylvania and the National Arts Center Orchestra in Ottawa, Ontario.

Marie Mattson

In 1997, Ms. Mattson joined the John F. Kennedy Center for the Performing Arts, where she serves as Vice President for Development for the Center, the National Symphony Orchestra (NSO), and the Washington National Opera (WNO). Her responsibilities include the management of all fundraising, special events and volunteer activities. In addition to managing an increase in annual contributions from $22 million to $80 million, Ms. Mattson launched the Kennedy Center’s first nationwide endowment campaign in the late 90s, securing commitments of more than $80 million and is currently overseeing an ongoing $125 million capital campaign.

Her additional responsibilities include the oversight of the hundreds of events each year, including the Spring Gala, the WNO opening nights, the NSO Ball, the Mark Twain Prize for American Humor, the WNO Ball, Fourth of July on the Roof and the Kennedy Center Honors. These events alone bring in more than $14 million each year for the Center’s arts and arts education programs.

Ms. Mattson teaches and conducts seminars for the DeVos Institute of Arts Management, including work with the year-round Kennedy Center Fellows Program and the Summer International Fellows. She also conducts sessions for many boards and other arts administrators. With Kennedy Center President Michael M. Kaiser, DeVos Institute Director Brett Egan, and the Center’s VP of Marketing and Sales David Kitto, she has taught or lectured in many other parts of the United States and in other countries around the world.

Ms. Mattson has been working in development for more than twenty-seven years. She was selected in 1985 to serve as Project Manager for the Smithsonian Institution’s “Information Age” exhibition at the National Museum of American History. After a two-year term as Special Assistant to the Smithsonian’s Secretary, Ms. Mattson then went on to become Director of Membership and Development for the entire Institution from 1991 to 1997. During her tenure, annual contributions rose from $25 million to $50 million. She and her office also secured an additional $55 million in sponsorships for the Smithsonian’s 150th Anniversary Celebration in 1996.

From 1972-1985, Ms. Mattson worked as a programmer, operations manager, systems manager and director of computing services for the U.S. Navy, as well as the Center for Naval Analyses and the Institute for Defense Analysis.

Ms. Mattson was raised in the suburbs of Philadelphia. She attended Drexel and Wayne State Universities and is married, with two adult children.

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Once you are registered, select the specific workshops you wish to attend in each breakout session.

Monday Oct 7, 2013

Monday, October 07, 20139:00 AM - 5:00 PM

This workshop is full.

Session topics include*:

  • The Cycle: Planning for Success in the Arts
  • Artistic Planning and Institutional Visibility
  • Maximizing Board Productivity
  • Financial Analysis for Board Members
  • Practical Fundraising: Leveraging Institutional Visibility and “Familial” Goodwill
*Topics and times subject to change

Tuesday Oct 8, 2013

Tuesday, October 08, 20139:00 AM - 5:00 PM

This workshop is full.

Session topics include*:

  • Finding, Supporting, and Evaluating an Executive Director
  • Programmatic Marketing for Boards
  • Effective Fundraising: How to Support the Arts
  • Strategic Planning
*Topics and times subject to change

Planning Your Trip

Travel and Accommodations

Travel and lodging are not included in the registration fee. The Institute has booked courtesy holds with local hoteliers to reserve a limited number of special-rate rooms for participants. All bookings are available on a first-come, first-served basis.

George Washington University Inn
824 New Hampshire Street NW, Washington, D.C. 20037
(800) 426-4455 or (202) 337-6620
Room rate: $229 per night
Overnight parking: $40
When making a reservation please mention: Promo Code “KennedyCenter”

One Washington Circle Hotel
One Washington Circle NW, Washington, D.C. 20037
(800) 424-9671 or (202) 872-1680
Room rate: $239 per night
Overnight parking: $40
When making a reservation please mention: Promo Code “KennedyCenter” or use online Promo Code: 66L0BR

State Plaza Hotel
2117 E Street NW, Washington D.C. 20037
(800) 424-2859 or (202) 861-8200
Room rate: $219 per night
Overnight parking: $32
When making a reservation please mention: “Kennedy Center Board Development Seminar”
This room rate is available until September 6, 2013

Courtyard Washington, DC/Foggy Bottom
515 20th Street NW, Washington, D.C. 20006
(888) 236-2427 or (202) 296-5700
Room rate: $349 per night
Overnight parking: $36
When making a reservation please mention: “Kennedy Center Board Development Seminar”
This room rate is available until September 9, 2013

The River Inn
924 25th Street NW, Washington D.C. 20037
(202) 337-7600
Room rate: $239 per night
Overnight parking: $34
When making a reservation please mention: Kennedy Center Board Development Seminar (Group ID #448803)

Avenue Suites Hotel
2500 Pennsylvania Avenue NW, Washington D.C. 20037
(888) 874-0100 or (202) 333-8060
Room rate: $249 per night
Overnight parking: $34
When making a reservation please mention: Kennedy Center Board Development Seminar (Group ID #73450)

For travel information, including information on directions and parking, please click here:

For information on hotel accommodations near the Kennedy Center please click here: