Parintins Folk Festival is a popular annual celebration held in the Brazilian city of Parintins, Amazonas, is one of the largest the annual festival in Brazil, that takes place during three days in late June. The festival celebrates a local legend about a resurrected ox. It is also a competition where two teams, Garantido and Caprichoso, compete in extended retellings of the story, each team att pting to outdo the other with flamboyant dances, singing, andparade floats. Each team has to complete its show within two and a half hours. A team that does not follow this time limit is subjected to points penalties. Each nightly performance is largely based on local Amazonian folklore and Indian culture, but also incorporates contemporary Brazilian rhythms and themes.The place where the teams present th selves is called Bumbodromo, a round, grounded stage. The Bumbodromo supports 35.000 people in the audience. It is common for local people to tell the visitors that Parintins is the only place in the World where Coca-Cola ads are blue. While it is true that within the Bumbodromo there are Coca-Cola ads in both red and blue, there are other instances of Coca-Cola ads reflecting the colors of sporting teams. During the 2011 Festival do Boi-Bumba, Coca-Cola was available throughout Amazonas region in special edition cans that were half red, half blue.